A paid media campaign across Google Display, Meta, and LinkedIn grew Radiology Affiliates Imaging's monthly traffic from 2,330 to 223,358 users — nearly 100x growth. Active performance management cut the budget in half by month three while traffic continued to climb, driving over one million users to the appointment scheduling page by campaign end.
I treat this deck as an exploration of the process and a showcase of the results of the campaign.
A video of my slide deck showing my process of creating and running a successful 5-month, multi-platform paid campaign.
Sometimes it’s better to do the work no one assigned and create what is calling you. This was something I thought would be interesting and rewarding to do as an exercise in creating my own visual style in Figma and to explore some social media strategies of agencies I admire. Win win.
Working on a website that serves a global audience felt daunting to me at the beginning of this project. Doing competitive research and audience profiles helped me narrow my focus and make sure the site was helpful for all but working hardest for the groups we identified as their target audiences. This content strategy included a content audit of their existing site, a competitive analysis, and a proposed strategy. The client was able to see the reasoning visually through custom decks and then collaborate on each decision through questions and feedback.
This website needed more content to help website visitors understand who the owner is and what she represents. Part of the appeal of her textiles is the artistry behind them, and we needed to bring that voice to the forefront so her website felt like an extension of the brand she built and not an internet business card. I needed to help build a site that gave visitors more to do than fill out a contact form and I’m really happy with how it turned out.
Analytics & SEO Package
Global DMC Partners
The challenge with presenting SEO and analytics as a portfolio project is that we can’t share any proprietary data about the client’s users. This engagement gave me a chance to check in month after month and bring fresh insights about user engagement and SEO improvements to the Global DMC team while they asked questions about the data as I walked them through their numbers.
While the visuals may be lacking, the insights were fascinating and led to some breakthroughs in relation to which channels were producing the most engagement for them. Their organic traffic has been their highest performing channel since we launched their SEO-optimized site and managed SEO for them post-launch.
