ABOUT ME

I love things. Running, running gear, running shoes (you get the idea), tea, fiction, skincare, illustration, my pets, whichever new hobby has me in a chokehold this week. I'm the kind of person who goes all in, and it turns out that's a useful quality when your job is creating content for other people.

Professionally, I'm a content strategist, writer, and brand analyst. I help brands clarify their messaging, restructure their websites, and build the creative systems that keep their marketing running smoothly. I've done content strategy for luxury brands, analytics reporting for global companies, competitive research for design agencies, and event marketing for a private members club—and I present all of it directly to clients.

This site is both my portfolio and my sketchbook. The professional work lives here, and so does everything else I care about. And below—that's Luke and Harley, my delightful companions who keep me delighted and stressed in equal measure.