ABOUT ME
I love things. Running, running gear, running shoes (you get the idea), tea, fiction, skincare, illustration, my pets, whichever new hobby has me in a chokehold this week. I'm the kind of person who goes all in, and it turns out that's a useful quality when your job is creating content for other people.
Professionally, I'm an SEO-informed content strategist, writer, and brand strategist. I help brands clarify their messaging, restructure their web presence, and build the creative systems that keep their marketing consistent and scalable. My work has spanned luxury brands, global technology companies, design agencies, and private membership organizations — across content strategy, SEO, competitive research, analytics reporting, and executive-level client presentations.
This site is both my portfolio and my sketchbook. The professional work lives here, and so does everything else I care about. And below—that's Luke and Harley, my delightful companions who keep me delighted and stressed in equal measure.